"The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes different iconic moments of counterculture throughout history. Art, music and different cultures have also left their marks on the products in terms of content, names and packaging. The different colors symbolize a rainbow which in 1969 stood for peace and freedom.
The name of the brand 19-69 is a very powerful statement. The year of 1969 represents an era of freedom, tolerance and counterculture. It is also the year I was born and my way of putting my heart on the sleeve and say – This is real. This is who I am.” - Johan Bergelin, Founder & Creative Director